Objective

One of Shawmut’s largest customers, AthenaHealth, a national healthcare provider, wanted to leverage digital handwriting in a marketing campaign to acquire new subscribers for their CRM platform.

Strategy

Shawmut designed a direct mail piece for their client and integrated Handwriting.io to add a personalized note (using variable data) to the end of the message from the VP of Enterprise Solutions.

Results

Shawmut has trained their entire sales team to resell Handwriting.io to drive new business and upsell existing accounts. They are creating a revenue opportunity by enabling their channel sales.